Following the approval from the Brookline town for opening a marijuana shop, Mission MA set to begin its construction on Commonwealth Avenue.
The new dispensary is expected to open in the second quarter of 2021, offering a wide selection of cannabis products for recreational marijuana sales. It will carry a number of adult-use cannabis brands and products, mainly extracts, edibles, vapes, flower, and others.
Since the existence of a global pandemic, Mission MA has decided to open online orders to limit the exposure of both customers and staff. There will be appointment-only visits, which is approved by the town’s Zoning board on Jan. 21.
Parent company, 4Front said the new location will feature informative and inclusive experience for customers. This includes live browsing inventory online, and picking up orders in store.
Retail operations vice president Derek Stewart said the third location in Massachusetts will serve high-quality cannabis products in the state. This is part of the initiative to attend to the growing customers’ demand, and to expand the adult-use marijuana in the state.
Other than the commonwealth store, Mission MA also has other locations in Georgetown and Worcester, while its parent company operates in Illinois, California, Michigan, and Washington. The commonwealth store is the third one in Massachusetts and the third recreational cannabis store in Brookline area—home to England’s sanctuary medicinals.
No Queuing
Although Mission’s itself is located all over Brookline, the sidewalk is part of Boston, which customers cannot line up the front. This is to limit the queuing and avoid contraction of the virus, eliminating the risks when getting marijuana products. However, this shouldn’t limit the customers in buying what they need.
The appointment-only policy is established so it would be easier to browse and get the cannabis products without the risks. In this way, there would be no queuing and customers can feel safe when shopping.
ZBA Associate Lark Palermo applauds Mission MA’s initiative to carry out appointment-only procedures. Considering the size of the store, allowing lesser people would prevent the spread of the virus. Additionally, customers can browse through the inventory online, making it easier to find what they need.
Because the dispensary isn’t that big, it’s also wise to consider remote buying and simply go for sidewalk order pick-up. Parking on site isn’t allowed, but there are bike racks in the store. The commonwealth location is accessible via public transportation too, so parking isn’t available.
Building owner is also thrilled about the opening of the cannabis dispensary to open up the neighborhood and bring foot traffic from the Boston University. The store will become a ‘magnet’ for marijuana enthusiasts, and those who need to get their marijuana products, all the while browsing through nearby stores.
Before the commonwealth store opened, Mission has to have a recreational marijuana retailer license to start operations. This is part of the Cannabis Control Commission’s initiative to regulate the market and the retailers who engaged in selling adult-use cannabis.
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